You may keep hearing over and over again that there’s no place for print marketing in this technology-focused world of ours – but you’d be very wrong. As a brand, it’s vital that you work both online and offline, which is why you should make sure you know where to turn when you need catalogue printing services in the future.
Bringing out high quality prints that showcase your goods and services is an excellent way of maximising your brand’s exposure. Printed materials can be passed between people quickly and easily – and what’s better is that you don’t have to employ any intrusive techniques in order to capture people’s attention.
Instead of bombarding people’s inboxes with email marketing campaigns, you can encourage them to discover you in their own time by putting your printing in strategic places where your target market is likely to be day in, day out.
This way, they’re far more likely to engage with you since you won’t have started off your relationship on a bad foot.
Another key point to bear in mind is that consumers are often quite mistrustful of the internet, especially older generations. People typically buy from websites and brands that they know and trust, so building a relationship up offline and then directing people to your site to buy is a great way of boosting your profit margin.
In addition, consumers tend to spend more time perusing printed material than they do on the internet. People skim read online, but go more in depth when they’re actually reading something physical in their hand. To find out more about how you could benefit from print marketing tactics, call us here at BD3 today.