Running an awareness campaign for a cause close to your heart can be invaluable to your brand. It may be that you run an organisation that focuses on a particular cause already or perhaps it’s just something you’re keen to show your support for – but either way, it’s important that you know what you’re doing with this kind of campaign so you can really make people sit up and take notice. Here are five tips to help you do just that.
The very best and most successful campaigns have their foundations in extensive and thorough planning. Sit down with your team to work out your target audience, what channels of communication you’re going to use and what methods you’re going to focus on to speak to your target market.
Leaflet printing services
Of course, you should focus a lot of your efforts on online marketing and advertising to bring the biggest number of people through the door but don’t neglect print marketing and the use of leaflet printing services either. People still like to receive physical communications from brands so make sure this forms part of your campaign as well.
Don’t just talk the talk, walk the walk as well. You should offer help and support as well as providing information about your chosen cause. You could, for example, give out free condoms if you’re trying to raise AIDS awareness.
Segment your audience
Segmenting your audience – breaking them down into smaller groups that have characteristics in common – means you can tailor your messages more effectively depending on what the different groups’ priorities are.
Beginning to end
Campaigning should be tireless from the beginning of the launch to the end. Ensure that you grab people’s attention from the get-go and that you then capture their imagination along the way so you keep interest alive. Ending with a big goal is a good idea and you should always strive to create a measurable difference whenever you run an awareness campaign.